Dhayanandhan M

About Dhayanandhan M

Digital marketing and operations professional with 11 years of experience in Financial Services & Performance Marketing (CPI, CPE, CPR, CPL, CPA) mobile and web, Google Ads (Search, Display, YouTube, Performance Max, Shopping Ads, App install), SEM strategy, execution, conversion rate optimization, tracking for SMB & enterprise clientsCurrently Operations Manager at Dailyhunt, managing Google SEM and affiliate marketing programs to improve ROAS, ROI and revenue growth. Strong background in sales, operations, client management, stakeholder management, and cross-functional team leadership.Tools worked - GAM, Meta, GTM, Appsflyer, Branch.io, Singular, Adjust, Hotstar Ads.Previously held the role of Business Development Manager at Sundaram Finance, overseeing SME & corporate finance sales, client acquisition, negotiations across multi-location operations.MBA with specialization in Marketing and HR.

Experience

1. Manager - Digital Marketing Operations

   VerSe Innovation

   Feb 2019 — Present · Bengaluru, IN

   Currently managing end-to-end performance marketing initiatives with a strong focus on Google Ads. I plan, launch, and optimize Search, Display, YouTube, Performance Max, and App campaigns aligned to revenue and acquisition goalsIn parallel, I manage affiliate partnerships—onboarding, performance tracking, payout optimization, and scaling high-performing channels to maximize incremental revenue.Focused on growth, operations, and scaling revenue via various acquisition channels.

Education

• DG Vaishnav College - School of Management

  Master of Business Administration (MBA), Marketing / Human resource

  2012 — 2014

• Loyola College

  Bachelor of Science (B.Sc.), Computer Science

  2009 — 2012