Dhawool Chung

About Dhawool Chung

Dedicated professional with more than ten years of management experience in the areas of strategic product development, campaign execution, analytics, and marketing. Demonstrated ability in developing and implementing high-level strategic communication plans for the financial industry, federal government, and private sector clients. Proven ability to develop strategic nationwide marketing campaigns that produce dramatic increases in revenue, awareness, and profitability.Managed corporate marketing and communications strategies, providing premier services and products to over 5 million Navy Federal members. Coordinate cross-functional teams to implement marketing initiatives, ensuring integrated marketing messages with brand collateral. Work with in-house clients, VISA, MasterCard and relevant partners/parties to develop content and appropriate tactics to ensure effective multi-channel marketing. Provide solutions and support for strategic corporate communications with directing creative, copywriting, editing, and analyzing data. Guide the business units to execute their communications strategies through the creation of various communications materials including communications plans, print advertisements, online advertisements, website enhancements, digital announcements, FAQs, etc. Established and maintained strategic campaign planning for the Center for Medicare and Medicaid Services on AAPI outreach. Conducted nationwide advertising and marketing campaigns to strengthen awareness to the AAPI community via various media outlets including TV, Radio, Print, social media, and local events.Designed and executed national branding and recruitment advertising plan for the U.S Coast Guard Civilian Job campaign and Bureau of Ocean Management (BOEM)/Bureau of Safety Environmental Enforcement (BSEE).Assured support/coverage of ongoing government contract activities, developed and implemented Quality Assurance Plans in a timely manner. Managed the resolution of quality assurance problems and matters related to deliverables of various contract programs.

Experience

1. Digital Experience Owner

   Navy Federal Credit Union

   Jul 2022 — Present

   Build highly competitive digital products in relation to financial wellness. Collaborate with cross-functional teams to define and launch a digital financial wellness portal for Navy Federal Credit Union members. Provide product vision and user stories, manage backlogs, and refinement of stories. Analyze product usage and other empirical data to determine changes in product prioritization.

Education

• Georgetown University

  Master's degree, PR and Corporate Communications

  2013 — 2016

• Towson University

  Bachelor of Science, Electric Media and Film

  1997 — 2002

Skills

• Media Planning
• Marketing Strategy
• Social Media
• Marketing Communications
• Creative Direction
• Crm
• Direct Mail
• Online Advertising
• Event Management
• Digital Strategy
• Account Management
• Market Planning
• Corporate Communications
• Radio
• Microsoft Office
• Research
• Social Media Marketing
• Creative Development
• Brand Development
• Press Releases
• Digital Media
• Public Relations
• Media Relations
• Advertising
• Integrated Marketing
• Strategic Planning
• New Business Development
• Media Buying
• Copywriting
• Online Marketing