Dhawal Thaker

About Dhawal Thaker

Passionate advocate of consumers & evidence based decision making. Enthusiastic about applying knowledge of human behavior to change perspectives and thinking with new insight and evidence. Evangelist of new digital technologies and its application in the real world to improve the workings of markets and organisations. I bring a unique blend of analytical rigor, strategic vision, and cross-functional collaboration to create measurable business value.A seasoned leader with 19+ years of expertise in brand intelligence, consumer insights, and media strategy, known for driving data-driven decision-making, stakeholder-centric strategies, and impactful brand transformations. Currently leading the dual mandates of Brand Intelligence and Media Strategy for Adani Group, a diversified conglomerate.

Experience

1. Head Brand Intelligence, Media Strategy and Planning

   Adani Group

   Jan 2024 — Present · Ahmedabad, IN

Education

• University of Mumbai

  Bachelor of Commerce (B.Com.), Commerce

  1996 — 2001

• Indian Institute of Planning and Management

  MBA, Marketing & Finance

  2002 — 2004

• Indian Institute of Technology, Bombay

  MDP, Leadership Development

• Indian Institute of Management, Kozhikode

  MDP, Advance Analysis for marketing decisions

Skills

• Quantitative Research
• Marketing Research
• Mystery Shopping
• Brand Equity
• Market Research
• Analytics
• Online Research
• Primary Research
• Analysis
• Competitive Analysis
• Customer Experience
• Market Intelligence
• Customer Insight
• Strategy
• Consumer Insight
• Media Planning
• Consumer Behavior
• Competitive Intelligence
• Marketing Strategy
• Business Development
• Analytical Skills
• Qualitative Research
• Advertising Research
• Market Analysis
• Spss
• Data Analysis
• Segmentation
• Consumer Behaviour
• Fmcg
• Focus Groups
• Team Management
• Questionnaire Design
• Management