Dhaval Patel

About Dhaval Patel

Dynamic Sales & Marketing Director with 12+ years of experience driving revenue growth and crafting impactful strategies at WPP Media leading the West region for Mindshare and M/SIX. I specialize in end-to-end media planning and buying across CTV, Digital, TV, print, and radio platforms, delivering high-impact campaigns for events like IPL, KBC, Olympics, and ICC T20 World Cup. Managing accounts of ₹50-500 crore, I’ve elevated brands like UltraTech, Castrol, Kellogg’s, Dr. Reddy’s, ABG Group, ICICI Group, JSW Group, and Star India. My expertise spans Meta, Google, Snapchat, OTT, CTV and top digital news publishers, where I blend data-driven insights with creative storytelling to engage audiences. With a strong foundation in brand management, client servicing, and business development, I excel in building enduring client relationships and driving operational excellence through interdepartmental collaboration. Known for articulate communication, analytical thinking, and proactive problem-solving, I consistently surpass performance targets. As a Senior Manager, I’ve led high-performing teams, overseeing budgeting, compliance, and reporting while partnering with C-suite executives to fuel business success. My negotiation skills and ability to tackle complex challenges ensure seamless campaign execution and exceptional ROI. Passionate, results-oriented, and innovative, I’m dedicated to pushing brands to new heights in competitive markets.

Experience

1. Director

   WPP Media

   Jun 2024 — Present · Mumbai, IN

   Strategic media planning/buying for marquee events like IPL, ICC World Cup, ICC Champions Trpohy, PKL, KBC, Elections, Shark Tank, Australia Open, Wimbledon, Esports, ISL, WPL, Women\'s World Cup, Common Wealth Games, Budget and Olympics.• Multi-platform campaign expertise across Digital, CTV, TV, OTT, DOOH, Print and Radio.• Managing high-value portfolios for top-tier brands.• Leadership in budgeting, compliance, and cross-functional collaboration.• Data-driven campaign optimization for maximum impact.• Managing ₹10-100 Million Dollar portfolios for clients like ABG Group, JSW Group, UltraTech, Castrol, and ICICI Group, Jiostar, Angel One, Nykaa, Crompton Greaves, Kelloggs.• Building enduring client relationships through tailored, trust-based solutions.• Leading cross-functional teams to ensure operational efficiency and goal attainment.• High-stakes negotiation for optimal media buys and strategic partnerships.• Crafting compelling brand narratives that elevate equity and captivate audiences.• Budgeting and compliance leadership for on-time, high-quality project delivery.• Adapting strategies to thrive in fast-paced, competitive market landscapes.• Mentoring teams to foster innovation, accountability, and performance excellence.

Education

• Mumbai Educational Trust, MET League of Colleges

  Master's degree, Mass Communication/Media Studies

  2012 — 2014

• University of Mumbai

  Bachelor of Commerce (B.Com.), Business/Commerce, General

  2005 — 2011

Skills

• New Media Strategy
• Marketing Management
• Advertising Sales
• Digital Media
• Marketing
• Marketing Communications
• Client Relations
• Business Development
• Digital Marketing
• Event Management
• Brand Essence
• Brand Equity
• Sponsorship
• Post-Sales
• Media Buying
• Social Media Marketing
• Pre-Sales
• Brand Management
• Marketing Strategy
• Integrated Marketing
• Public Relations
• Media Relations
• Media Strategy
• Sales