Dhaval Patel

About Dhaval Patel

Hi Dhaval here, a digital campaign manager with a passion for driving engagement and…

Experience

1. Campaign Manager

   Angel One

   Oct 2022 — Present · Mumbai, IN

   Campaign Management:Campaign Strategy1) Brainstorming on offers and campaigns to be sent to different userbase or cohorts. 2) Building drop-off journeys to target users in real-time. 3) Ideating digital initiatives that could help generate more revenues.4) Conducting market research and staying up-to-date with industry trends to inform digital strategy.5) Managing budgets and ensuring campaigns are executed within budget constraints. 6) Creating and implementing A/B tests to improve campaign performance. Campaign Execution1) Developing campaign timelines and ensuring all campaign deliverables are completed on schedule. 2)Defining and discussing campaign requirements with content team and creatives team. 3) Coordinating with legal and compliance teams to ensure all campaigns adhere to regulatory and legal guidelines. 4) Executing Campaigns using Clevertap for APN, Inapp, SMS and Netcore for email campaigns. Have inhouse tool for executing Whatsapp campaigns.5) Have automated daily campaigns by framing queries and integrating it with Clevertap and other tools. 6) Revamping creatives & content on regular basis.Campaign Analytics1) Extracting data from BigQuery using SQL. 2) Analysing campaign performance on regular basis and taking actions based on performance data. 3) Developing key performance indicators (KPIs) to measure campaign success and regularly tracking progress against them. 4) Have successfully automated the campaign dashboard by framing queries and integrating it with google sheets. 5) Sharing daily snapshots of key data points with senior management. 6) Maintaining files, and various data points and presenting them when required. 7) Preparing performance slides and showcasing them on monthly basis

Education

• Government of Maharashtra Sydenham College of Commerce & Economics B Road Churchgate Mumbai 400 020

  Master of Commerce

  2018 — 2020

• Sydenham College of Commerce and Economics

  Master of Commerce

  2018 — 2020