Dhasun Angelis
Beatbox - Online Marketing Manager @Beatbox
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WORK HISTORY
Beatbox - Online Marketing Manager @Beatbox
Berlin, DE
Conversion tracking implementation for Shopify.Data tracking, monitoring and implementing online channels on Shopify.Restructured Google Ads and Bing Ads with proper ad groups under different campaigns.SEO strategies to optimize website traffic.Evaluating and researching keywords to generate traffic.Performed daily web analytics analysis, reporting, and monitoring.Planned and executed various campaigns, including Shopping Ads (GMC-Pmax and Standard campaigns), Search Ads, and Display Ads, each aligned with specific goals.Set up new campaigns with a structured plan, achieving results in variouscountries.Established Google Merchant Center and Bing Ads and connected themto the website.Implemented conversion tracking, ensuring it\'s linked to the overallGoogle Ads performance.Consistently achieved a Return on Ad Spend (ROAS) of over 400%.Maintained a Good Quality Score and excellent Ad strength.Ensured a conversion rate within the range of 4.5% to 5.5%Monitored social media channels and analyzed their performance, bothorganic and paid.Successfully implemented Amazon Seller Center in the European Union.
EDUCATION
Coventry University
Bachelor's degree, Business Management
Bandaranayake Center for International Studies
Diploma , International Relations
SPICED Academy
Data Analytics & AI, Data Analytics & AI
ReDI School of Digital Integration
Python
Berlin School of Business & Innovation (BSBI)
Global Master of Business Administration, Business Administration, Management and Operations
ABOUT DHASUN ANGELIS
Experienced Digital Marketer | SEO and SEA Specialist | Conversion Tracking Expert | Driving Results with Data Insights With a proven record of achieving a 500% increase in Return On Advertising Spend (ROAS), improving Click-Through Rates (CTR), and reducing Cost Per Click (CPC), I am an accomplished Digital Marketer and Conversion Tracking Expert, specializing in website optimization and SEA/SEO strategies. I have extensive experience in implementing conversion tracking, analyzing KPIs, and utilizing a wide range of tools and platforms, including GA4, SQL, GTM, SEO tools, Excel, BI tools, WordPress, and Shopify. With a strong foundation in both technical execution and strategic decision-making, I bring hands-on experience in optimizing SEA and SEO campaigns to drive growth, ensuring alignment across all digital marketing efforts.
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