Dharmil Shah

About Dharmil Shah

Dharmil comes with experience of over 12 years in the domain of Product Marketing, Sales, Business Development, E-Commerce & Business Operations helping to develop and establish upcoming Consumer Electronics brands. His first stint was working as a Product Engineer for 2.6 years with Autocop India Pvt. Ltd. wherein he developed skills such as client management, product technical know-how & problem-solving skills, after which he decided to shift into sales and marketing role as soon as the opportunity was presented. With first-hand experience in the regional sales profile at CBC Corporation gave him a wider exposure to the business side of product sales. This helped to upgrade his skillsets into domains i.e. business developments, key account management, market/competitor analysis & most importantly working towards achieving monthly targets. After 1.6 years at CBC Corp. he was offered to work as an Assistant Product Manager at an IT distributor company Creative Peripherals India Pvt. Ltd.(CPDL) wherein he was responsible for a national-level role of marketing and business development for Consumer Durable brand – GoPro. His performance helped him be promoted to National level Product Manager role for Consumer Durable brand OLYMPUS. With his tenure of 3.1 years at CPDL, he was exposed to verticals like Modern Trade, E-Commerce, Channel Sales, Online & Offline marketing, Inventory management, and P&L management for OLYMPUS & GoPro. He currently works at Prama Hikvision Pvt. Ltd. which is globally ranked No. 1 in Electronic Security Domain as Product Manager - ECommerce. His primary role is to develop and manage E-Commerce accounts. Dharmil can be reached at d••••••••@gmail.com or contacted at +91••••••••69.

Experience

1. Product Manager- Modern Trade

   Hikvision

   Jan 2020 — Present · Mumbai, IN

   Scaled revenue 2x YoY in FY 2024–25 by leading GTM strategy across IoT, CCTV, dashcams, and smart home product categories.Introduced & managed multiple categories – IoT Smart WiFi Cameras, Vehicle Dashcams, Video Door Phones, WiFi Routers, Storage Devices, CCTV cameras, etc.Owned end-to-end product roadmap including sales forecasts, competitor benchmarking, pricing, and margin optimization.Strategizing product placements across multiple marketplace sellers(B2B/B2C) and maintaining price hygiene across offline, modern trade, mobile stores and E-Commerce accounts.Directed AMS/Flipkart Ads campaigns: reduced ACOS <10%, improved RoAS & CTR via keyword targeting and ad optimization.Catalog Management, Executing Lightning Deals/Product Discounts, Weekly optimization of AMS campaigns and visualizing and creating Brand Store and A+ content on AMAZON & Flipkart Platforms.New Product Launches, Competitor analysis, and pricing management for a month-on-month sales growth.Streamlined backend operations on Vendor Central (Amazon) & Flipkart Vendor Hub for inventory and order management.Monthly planning and execution of 14+ posts on EZVIZ Social Media platforms.Weekly activities of analyzing performance of Product Sales, Returns, Inventory health, Payments over dues & social media - reach, engagements, followers along with addressing sales lead across social media. Creating various product EDM\'s for online and offline promotions.

Education

• Mumbai University Mumbai

  Bachelor of Engineering - BE

  2009 — 2012