Dharavi Yegireddy

About Dharavi Yegireddy

Hi, I’m Dharavi! I’m a fashion marketing grad student at LIM with a background in business analytics and marketing. I\'ve worked across PR, creative marketing, and product management at brands like Marchesa, Her Studio NY, and Tailored Brands.I’m all about blending data and creativity to build meaningful brand experiences especially in fashion and beauty. Whether it’s storytelling on socials, optimizing digital campaigns, or supporting conscious branding, I love helping brands grow in smart, intentional ways.Let’s connect if you’re into fashion, digital strategy, or just want to talk brands!

Experience

1. Associate Campaign Operations Manager

   Tailored Brands, Inc.

   Nov 2025 — Present

   Executed end-to-end deployment of 6+ multi-channel campaigns (email, SMS, direct mail), ensuring on-timedelivery across digital platforms• Built and managed audience segmentation using structured datasets, improving targeting accuracy andreducing overlap by ~25%• Conducted QA testing and UAT validation, reducing campaign errors by ~30% prior to launch• Managed digital promotional content (offers, coupons, certificates) ensuring accuracy across systems• Collaborated cross-functionally to support campaign launches and platform migration (Marigold → Iterable).

Education

• LIM College

  Master's degree, Fashion Marketing

• University of the Pacific - Eberhardt School of Business

  Bachelor's degree, Business Administration - Data Analytics and Marketing

• General Assembly

  Data Analytics Immersive