Dharav Shah

Marketing Data Analyst @Morgan Stanley

Designed and executed data-driven digital marketing campaigns for wealth management services, leveraging Google Analytics, Power BI, and Salesforce Marketing Cloud, improving client engagement by 18%. Developed customer lifecycle segmentation strategies using SQL and Power BI, enabling targeted offers that increased qualified leads by 22%. Implemented automated nurturing sequences in Marketo, reducing manual effort by 30% and boosting conversion efficiency across channels. Conducted A/B testing on subject lines, CTAs, and messaging variations, improving click-through rates by 15%. Managed cross-channel campaign performance tracking (email, paid search, social media), achieving a 15% improvement in cost-peracquisition (CPA).