Dhara Dalal
Product Owner @Ulta Beauty
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WORK HISTORY
Product Owner @Ulta Beauty
Designed and implemented personalized customer journeys in Adobe Journey Optimizer (AJO), integrating data from Adobe Experience Platform, POS, eCommerce, and mobile applications. Led end-to-end journey orchestration. Partnered with cross-functional teams to enable real-time data activation, ensure accurate entry/exit conditions, and drive measurable improvements in customer engagement, retention, and conversion. Delivered reporting and optimization insights to continuously enhance omnichannel experiences.
ABOUT DHARA DALAL
I leveraged my 7+ years of experience in marketing technology, CRM, Adobe, AJO, RT-CDP…
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