Dhanya Madhusoodanan
Lead Campaign Analyst @Epsilon| Ex-Amazonian| 12+ yrs in Digital Ad Ops & Marketing | Expert in Advertising Operations, Amazon DSP, People Management & Campaign Management
- Role
- Lead Campaign Analyst at Epsilon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Dhanya Madhusoodanan
I’m an Ad Operations professional with 10 years of experience transforming complex workflows into simple, scalable, and high-performing processes. My work spans the full spectrum of AdOps, where I focus on building efficient systems, empowering teams, and driving measurable business impact.My core expertise includes:• End-to-end Ad Operations management• Amazon Advertising & Retail Media execution• Process automation and workflow redesign• Cross-functional collaboration across product, sales, analytics & creative teams• Team leadership, coaching, and performance enhancementOver the past decade, I’ve worked with Amazon, Epsilon, leading media agencies, startups, and publisher operations—gaining a strong 360° perspective of AdOps from both the buy and sell sides.Key Achievement:I successfully increased team productivity by 25% by automating manual AdOps processes, strengthening QA systems, and enhancing accuracy through structured validation workflows. I also prioritised team engagement by providing clear career guidance, development opportunities, and a supportive environment that enabled continuous growth.Every day, I’m motivated by the opportunity to work with talented professionals in the Ad Operations ecosystem, learn from diverse challenges, and contribute to creating efficient teams that deliver exceptional client experiences.Always open to connecting with peers, leaders, and innovators in the digital advertising and operations space.
Experience
Lead Campaign Analyst
Nov 2025 — Present · Bengaluru, IN
Education
St Josephs collage Devagiri
Bachelor’s Degree, Economics
2007 — 2009
Indian Institute of Management, Indore
Executive Programme , Digital Marketing
Cochin University of Science and Technology
Master of Business Administration (MBA), Marketing
2010 — 2012
Cochin University of Science and Technology
Master of Business Administration - MBA, International Business
Skills
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Event Planning
- Marketing Communications
- Online Advertising
- Teamwork
- Public Speaking
- Advertising
- Mobile Marketing
- Customer Service
- Social Networking
- Digital Marketing
- Market Research
- Microsoft Word
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