Dhanya Viswanath
UX Research | Consumer Insights | Quantitative Research | Qualitative Research
- Role
- Ux Researcher at Microsoft
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Dhanya Viswanath
I am a dedicated research professional with a proven track record of leading and executing comprehensive qualitative and quantitative research projects. My expertise lies in bridging the gap between customer needs and business objectives across various industries, including e-commerce, consumer technology, FMCG, and apparel.My approach is customer-centric, focusing on engaging directly with consumers to glean nuanced insights into their behaviors and preferences. I excel in translating these insights into strategic advice, effectively guiding product development and marketing strategies. I thrive in dynamic environments and am passionate about using research to uncover hidden opportunities and solve complex problems. My goal is always to provide actionable and impactful insights, helping businesses understand customers better and create products and services that truly resonate with their target market.
Experience
Ux Researcher
Jan 2024 — Present
Education
IBS Hyderabad
Master of Business Administration - MBA
Sir M Visvesvaraya Institute Of Technology
Bachelor of Engineering - BE
Skills
- Spss
- Qualitative Research
- Market Analysis
- Secondary Research
- Cati
- Questionnaires
- Advertising Research
- Competitive Analysis
- Market Intelligence
- Data Analysis
- Data Collection
- Segmentation
- Survey Design
- Customer Insight
- Predictive Modeling
- Analytics
- Brand Equity
- Online Research
- Cluster Analysis
- Retail
- Business Analytics
- Confirmit
- Quantitative Research
- Marketing Research
- Market Research
- Competitive Intelligence
- Mystery Shopping
- Microsoft Office
- Business Insights
- Focus Groups
- Questionnaire Design
- Primary Research
- Consumer Behaviour
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