Dhanya Kasthuri
Analytics | Marketing Strategy | Consumer Insights | SQL & Tableau | GTM Strategy | Brand and Social Media Management | MS Marketing Intelligence (STEM)- Gabelli School of Business
- Role
- Marketing Associate at AutoReel
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Dhanya Kasthuri
Hi, I’m Dhanya. With a Master’s in Marketing Intelligence from Fordham and hands-on experience across digital strategy, campaign analysis, and consumer insights, I specialize in translating complex data into strategies that actually drive results. What I’ve Worked On: Ad campaign optimizations that boosted engagement by 20% Built dashboards in Tableau & Power BI that shaped business decisions Created predictive models (SPSS) to forecast demand & guide pricing Presented insights to C-suite leaders that influenced marketing strategy, GTM, and product planning Why I Love What I Do: I’m proactive, detail-obsessed, and genuinely excited to solve problems Whether I’m analyzing audience behavior or testing new messaging, I always ask “what’s the impact?” I thrive in fast-moving, collaborative environments where strategy, storytelling & experimentation intersect My technical toolkit includes SQL, Python, Tableau, GA4, and a growing obsession with anything AI-driven. I also have experience across brand positioning, social strategy, and competitive research. Feel free to reach out and connect!
Experience
Marketing Associate
Feb 2025 — Present · New York, NY, US
Education
Christ University, Bangalore
Bachelor of Business Administration - BBA (Honors), Marketing/Marketing Management, General
Army Public School Bangalore
12th Standard, Commerce
2017 — 2018
Fordham Gabelli School of Business
Master of Science - MS, Marketing Science
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