Dhananjay Menon

About Dhananjay Menon

Brand marketer driving awareness-to-trial-to-repeat for brands. 11 years across GTM strategy, social-led demand generation, and on-ground activations. 360° programs with tight measurement. Partnering well with sales, distributors, creative/performance agencies and supply chain and logistics to ship work that moves cases in the past.

Experience

1. Business Development Manager

   Black Cab

   Aug 2023 — Present · Mumbai, IN

   Built and ran structured outreach systems (email, LinkedIn, events) that consistently drove new leads and expanded revenue pipelines across hospitality, Alcobev, retail, FMCG and real estate.Converted complex client scopes into clear proposals with SOW matrices, phased frameworks, and cost breakdowns—closing retainers from ₹2.5–3L/month for social to ₹15L+ branding projects.Owned end-to-end client acquisition and relationship management for marquee accounts like Taj Hotels, Hyatt, Olive Garden, Paul John Whisky, and House of Abhinandan Lodha.Set up BD processes—templates, trackers, cadences—that streamlined proposals, cut turnaround time, and enabled repeatable client conversions.

Education

• R. D. National College

  Bachelor of Commerce (BCom), Accounting and Finance, export import marketing

  2010 — 2013

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing

• AntWalk

  Masters, Digital marketing