Dhananjay Singh L
Marketing Ops Specialist | Adobe Marketo & CRM Automation | Streamlining Campaigns & Customer Journeys
- Role
- Marketing Automation Specialist at JFrog
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Dhananjay Singh L
With 10+ years of experience in Marketing and Sales Operations, I now specialise in…
Experience
Marketing Automation Specialist
Apr 2023 — Present · Bengaluru, IN
Administrator and owner of Adobe Marketo, managing full-cycle email and automation campaigns across APAC, EMEA, and occasionally AMER regions- Planned, built, and deployed targeted email campaigns, adhering to regional best practices in deliverability, localization, segmentation, and compliance (GDPR, CAN-SPAM)- Developed and optimized automation programs (nurture flows, onboarding, re-engagement) aligned to regional buyer journeys and lifecycle stages- Supported event marketing through form creation, registration flows, lead uploads, and follow-up program setup for virtual and physical events- Trained and onboarded new marketing automation specialists, documenting workflows, sharing platform best practices, and acting as a go-to resource for troubleshooting and campaign QA- Maintained a strong focus on cross-regional coordination, balancing time zones, compliance nuances, and campaign localization needs- Partnered with campaign managers, web developers, and data analysts to support cross-channel marketing campaigns, attribution modeling, and lead funnel optimization- Regularly conducted competitive research and vendor analysis of marketing automation and outreach tools, assessing new feature releases and building use case presentations to inform internal stakeholders- Proactively identified process improvements and workflow enhancements, including QA checklists, campaign templates, and MarTech stack efficiencies.
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