Dhananjay Mahale
Digital Planning Senior Executive at GroupM for Biddable & Non Biddable | SEM | PPC | Google Ads | Facebook Ads | LinkedIn Ads | Email Marketing | Analytics | Reporting
- Role
- Senior Executive, Non-biddable at Groupm
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Dhananjay Mahale
Over 8 years of experience in Digital and Product Marketing, I am specializing in both Biddable and Non-Biddable clients. Expertise includes Social Media Marketing (Facebook, Instagram, LinkedIn), Google Ads, Media Planning & Buying, Google Analytics, and SEO.
Experience
Senior Executive, Non-biddable
Oct 2022 — Present · Mumbai, IN
Media Planning & Media Buying: Effective identification of TG, and their internet Consumption patterns to plan for an effective campaign. Rate Negotiations with the involved Publishers for a better deal. • Develop strategically appropriate online media plans, including exploration of venues that utilize emerging technologies to support client objectives. • Compute ROI of online media activity and make recommendations to optimize client results. • Negotiate, purchase & and maintain online media insertions for various accounts, securing competitive rates & and appropriate added value. • Provide concise, timely & accurate reporting, including post-buys, positioning and online tracking reports, etc. • Social Media marketing – Maintaining the brand\'s online identity and promoting activities across various social networks (Facebook, LinkedIn). • Search Engine Marketing (SEM)– Keywords shortlisting for promotion on search engines. • Statistics – Measuring online marketing effectiveness using analytical tools (Google Analytics) and identifying areas for improvement. • Platforms: SonyLIV, Hotstar, Zee5, Jio Cinema, MX Player, Bobble AI, Glance, Inmobi, Adcolony, Talking Tuttler, Paytm, Phonepe, We Transfer, TOI, MensXP, iDiva, • Clients: Pernod Ricard India, Netflix India, IDBI Bank, Kotak Bank, Red Bull, Tata Consumer Products Limited, Hitachi, Lupin, Mother’s Dairy, Sharekhan, Perfetti, MTR, Shopper’s Stop, Akzo Etc.
Education
Pravin Patil College of Diploma Engineering and Technology
Diploma in Information Technology, Information Technology
2007 — 2010
University of Mumbai
B.E, Information Technology
2011 — 2015
SoftproDMTI-Digital Marketing Training Institute-since 2009.
Diploma in Digital Marketing, Digital Marketing
2017 — 2017
VPM Dahisar | VIDYA PRASARAK MANDAL DAHISAR
High School, SSC
1995 — 2006
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