Dhana Sekar

Junior Digital Marketing Analyst @OneDot Media Pvt Ltd

Chennai, IN

Spearheading end-to-end Ad campaigns across Facebook, Google, LinkedIn, and Twitter- Crafting and executing comprehensive marketing strategies, utilizing skills in Paid Media Advertising, Paid Social Media Advertising, and Search Engine Marketing (SEM)- Developing innovative creative strategies for ads to ensure maximum engagement and impact- Personally overseeing the creation and implementation of compelling ad creatives, applying skills in Creative Strategy, Copywriting, and Branding- Conducting rigorous A/B testing to refine targeting, messaging, and creative elements, leveraging skills in Online Advertising and Digital Marketing- Personally responsible for scaling multiple campaigns, resulting in a significant increase in Return on Ad Spend (ROAS)- Crafting and implementing full-funnel marketing strategies to guide prospects from awareness to conversion- Utilizing a holistic approach to maximize customer acquisition and retention, applying skills in Marketing Strategy- Regularly analyzing performance metrics to identify trends and opportunities for improvement, demonstrating proficiency in Digital Marketing- Managing and curating content across social media platforms to enhance brand visibility and engagement- Implementing social media strategies to foster brand loyalty and community growth, showcasing skills in Social Media Marketing and Facebook for Business- Leading SEO initiatives to improve online visibility and organic search rankings- Leading collaborative efforts with other teams to align marketing strategies with overall business objectives.

T.J institue of technology

Bachelor of Engineering - BE