Dhana Sekar Elango
Senior Account Manager - Programmatic at Dentsu || Ex-Google Operations Center
- Role
- Senior Account Manager at dentsu
- Location
- Tiruppur, TN, IN
- LinkedIn followers
- 500 followers
About Dhana Sekar Elango
Results-oriented programmatic strategist with 10 years of experience in media planning, buying and optimization. Proficient in using advanced analytics and tech platforms to optimize campaigns and maximize ROI.Passionate about staying ahead of industry trends and using emerging technologies to drive results. Strong analytical and problem-solving skills, with excellent communication and client management abilities.
Experience
Senior Account Manager
Dec 2023 — Present
Managed end-to-end programmatic campaigns for the Germany market, including planning, setup, optimization, reporting, and client servicing.* Acted as the primary point of contact for clients, providing regular performance updates, strategic recommendations, and campaign insights.* Conducted extensive post-campaign analysis to drive actionable insights and improve future campaign performance.* Executed multiple test campaigns to evaluate DSP effectiveness and optimize media buying strategies.* Performed inventory forecasting to identify optimal supply sources for upcoming campaigns and ensure delivery against KPIs.* Trained new joiners on internal processes and provided hands-on training for managing campaigns across DSPs.* Hands-on experience with major DSPs including DV360, The Trade Desk, Xandr, and Amazon DSP.* Utilized DCM and Flashtalking for ad serving and trafficking operations.* Ensured brand safety and viewability compliance using IAS for third-party ad verification.
Education
Nandha Engineering College
Bachelor of Technology (B.Tech.), Information Technology
2012 — 2016
Skills
- Public Speaking
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Html
- Windows
- Marketing
- Team Building
- Digital Marketing
- Microsoft Office
- Online Advertising
- Sql
- Microsoft Word
- Campaign Management
- Photoshop
- Customer Service
- Demand Side Platform
- Ad Serving
- Social Media
- Supply Side Platform
- Optimization
- Leadership
- Ad Operation
- Research
- Advertising
- Online Marketing
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