Diana Briceno

About Diana Briceno

Driven professional with over 12 years of experience in marketing strategies through multiple channels, including e-mail marketing, social media, digital media, branding, customer service, printing material, public relations, and events. Skilled in consumer marketing, advertising, product research, and market analysis. Works well with others and under pressure while meeting deadlines with a high work ethic and dedication.

Experience

1. Director of Marketing & Communications

   Centurion Restaurant Group

   Jan 2024 — Present

   Manage a dynamic marketing team responsible for driving growth across 15 locations in the U.S, including Bulla Gastrobar, Pisco y Nazca, Havana Harry’s, and Beehive Kitchen. Lead the development and execution of global communication and marketing strategies for four prominent brands, overseeing budget allocation to optimize brand visibility and profitability. Drive the creation and implementation of marketing plans, ensuring projects are delivered within budget constraints while maximizing profitability. Direct the development of impactful product launch campaigns across digital and traditional channels, facilitating brand growth and engagement. Oversee all aspects of collateral projects, including design, printing, direct mail, email marketing, social media, PR, content creation, and events, to enhance brand presence and customer engagement. Collaborate closely with internal analytics teams to identify product opportunities and weaknesses, proactively addressing them with effective marketing actions to improve Net Promoter Scores across all brands. Stay informed of advertising trends and conduct competitive analysis, developing and implementing SOPs to ensure successful ROI. Cultivate relationships and negotiate with PR agencies, digital media partners, and vendors to optimize resources and drive results. Provide strategic direction and oversee the implementation of SEO and digital-focused strategies to increase website traffic, engagement, and conversions. Manage seasonal marketing campaigns from inception to reporting, focusing on clear KPIs to drive measurable results and inform future strategies.

Education

• St. Thomas University

  Master of Business Administration - MBA

  2019 — 2021

• Florida International University

  Bachelor's degree, Public Relations, Advertising, Marketing and Applied Communication

  2010 — 2012

• Miami Dade College

  Associate in Arts, Business Administration

  2007 — 2009

Skills

• Indesign
• Social Media
• Event Planning
• Interactive Advertising
• Networking
• Microsoft Powerpoint
• Powerpoint
• Microsoft Excel
• Online Advertising
• Online Marketing
• Marketing Reporting
• Affiliate Marketing
• Public Speaking
• Microsoft Publisher
• Customer Service
• Microsoft Office
• Email Marketing
• Google Analytics
• Photoshop
• Digital Media
• Spanish
• Marketing Strategy
• Digital Marketing
• Project Management
• Public Relations
• Video Editing
• Social Media Marketing
• Bilingual
• Social Media Integration