David Gates

About David Gates

I am passionate about making complex tasks become easy through intelligent design. Since 2017, I\'ve led PwC\'s work to build data-driven products in the customer domain. My teams have been at the center of work relating to consumer data across hundreds of engagements: First, I led an initiative to procure people and place datasets from multiple data vendors, then weave them into an integrated data model with licensable client SaaS access. Then, I bootstrapped a \"rapid PoC\" initiative to monetize our data by augmenting consulting in multiple verticals. Our process would embed a data analytics and visualization PoC team in a consulting engagement to accentuate value delivery with interactive mini-apps. One outcome of our work was a dataviz and dashboard design toolkit that was downloaded by over staff. Finally (and presently) I am building a product that unifies the best of our experiences in one easy-to-use place. Customer Link is a no-code analytic app that empowers a business analyst to work from a library of data attributes and built-in ML modeling tools to produce actionable insights, including store profiles, customer segmentations, and audiences, in just minutes. Outside of work, my passion for design spilled into real estate, where I partnered with a leading Austin architect to build and sell a small number of very cool (even for Austin) houses. Other than that, well, I love to cook a good Argentine asado, and go for canoe rides.

Experience

1. Customer Link Product Director

   PwC

   Jul 2019 — Present · Austin, TX, US

   I lead strategy, build, and go-to-market for Customer Link, a point-and-click analytic product that helps clients better target customers and prospects. Customer Link includes entity resolution, data enrichment, advanced analytics, and audience build and activation.

Education

• The London School of Economics and Political Science (LSE)

  Foreign Study Program, International Political Economy

  1999 — 1999

• Dartmouth College

  BA, Government

  1997 — 2001

Skills

• Emerging Markets
• Business Planning
• Financial Services
• Crm
• Leadership
• Customer Segmentation
• Financial Modeling
• Risk Management
• Strategy
• Segmentation
• Frameworks
• Product Marketing
• Product Development
• Analysis
• Due Diligence
• Management
• Valuation
• Herding Cats
• Business Transformation
• Market Analysis
• Innovation
• User Experience Design
• Excel
• Marketing
• Strategic Consulting
• Management Consulting
• Analytics
• Growth Strategies
• User Experience