Daniela Garcia

About Daniela Garcia

I’m a recent UCLA grad with a degree in Sociology and a minor in Film, TV & Digital Media, passionate about marketing, especially in the entertainment space. Currently, I’m a Marketing Partnerships Intern at AEG Presents, where I’m learning what it means to bring digital partners and live entertainment together in meaningful, creative ways. My interests lie in entertainment marketing, brand strategy, and cultural marketing—and I’m especially driven by a bigger purpose: creating space for Latinos in this industry and helping tell stories that reflect who we really are. I’ve worked across social media, brand partnerships, and events, whether managing digital campaigns at UCLA’s Dashew Center or creating content for brands like Princess Polly, The Ordinary, and Touchland. I’ve also been involved with communities like ELAS SEMILLA, Bruin Marketers, and the Latino Business Student Association, where I’ve supported career and leadership development for students like me.

Experience

1. Marketing Partnerships Intern

   Aeg Presents

   Jun 2025 — Present · Los Angeles, CA, US

   Conduct talent research using CreatorIQ to identify, monitor, and report on influencer activity on influencer campaigns across artists’ global tours, identifying creators who align with audience and artist team’s goals- Develop visually compelling recap decks for brand partners, agencies and executives, highlighting campaign impressions, key metrics, and campaign performance- Track trends across social platforms and recommend engagement strategies based on audience behaviors and platform shifts using Excel and CreatorIQ- Collaborate with internal teams via Teams to support execution of marketing assets, ensure timely delivery of tasks, and maintain alignment with brand partners

Education

• Soc Just Leadership Acad at Esteban E. Torres High #5

  High School Diploma

  2017 — 2021

• UCLA

  Bachelor of Arts - BA

  2021 — 2025