Diego Velasquez
Digital Marketing Strategist | Paid Media & SEO
- Role
- Digital Marketing & Social Media at Willie\'s Restaurants
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Diego Velasquez
I’m a digital marketing strategist with 7+ years of experience turning ad spend into measurable growth. At Willie’s Grill & Icehouse, I manage a $70K+ monthly budget across Google, Meta, YouTube, and influencer channels — generating $7.4M in tracked value on just $195K ad spend YTD (2025) and driving over in-store visits.What sets me apart is my ability to connect data with decision-making. I don’t just run ads — I create business cases that show leadership how to allocate budgets for the highest ROI. By combining analytics, creative testing, and customer insights, I’ve helped shape marketing strategies that consistently deliver profitability.My approach blends performance with creativity:Built AI-powered testing frameworks that increased CTR and lowered CACScaled paid media budgets from $10K to $70K while improving efficiencyDeveloped social strategies that boosted engagement and grew followers by 50% in one yearPartnered with operations and culinary teams to align campaigns with promotions and sales goalsI’m passionate about using data-driven marketing to solve real business problems, whether it’s driving foot traffic, increasing average check size, or expanding brand awareness. Always open to connecting with professionals in digital marketing, restaurants, and consumer brands.
Experience
Digital Marketing & Social Media
Jan 2021 — Present · Houston, TX, US
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