Debbie F.

About Debbie F.

With over 15 years of experience in B2B professional services and technology/SaaS, I’ve spent much of my career as an adaptable marketer and strategist. I’ve worn many hats within the marketing ecosystem, working on everything from brand and media to content strategy and development. I’ve also led integrated demand generation campaigns and contributed to strategic planning efforts. My work has spanned a variety of business segments, including nonprofit, emerging, commercial, and enterprise, giving me a deep understanding of crafting tailored programs for unique audiences. Whether it’s engaging with C-suite executives, navigating matrixed teams, or managing challenging personalities, I’ve learned to adapt, collaborate, and deliver. Above all, I strive to lead teams in a way that’s not only effective but also inspiring and motivational.One of the things I value most is the ability to connect with others and foster genuine relationships, both personally and professionally. Whether it’s collaborating with colleagues, building trust with clients, or mentoring team members, I truly enjoy the opportunity to share ideas and learn from the people around me. I believe that great work often stems from authentic connections and a shared sense of purpose.When I’m not focused on work or family, I love taking time to reflect and recharge. Hiking through the rugged trails near my home allows me to reconnect with nature, giving me the mental clarity I need to tackle life’s challenges. I also enjoy exploring local coffee shops, where I often catch up on reading or plan my next project.

Experience

1. Director, Gtm Strategy & Pipeline Operations

   Remote

   Jul 2025 — Present · Phoenix, AZ, US

   Own the end-to-end revenue pipeline strategy and operating rhythm, acting as a GTM partner to Sales, Marketing, and Partner teams and the go-to leader for pipeline performance, process, and forecasting insights. Lead cross-functional stakeholder alignment across Sales leadership, Marketing, Partner/Alliances, RevOps, Analytics, and Customer Success—building shared priorities, clear handoffs, and consistent pipeline standards from strategy through execution. Drive GTM strategy and pipeline planning to improve pipeline coverage, velocity, and conversion—translating business goals into actionable plays, operating cadences, and measurable outcomes. Manage and develop a team of strategists and campaign strategy leaders, setting direction, coaching against impact metrics, and ensuring high-quality campaign planning and execution across GTM motions. Identify and remove funnel bottlenecks across teams by aligning owners, SLAs, and accountability—optimizing processes and governance to improve execution consistency and stakeholder confidence. Lead change management for pipeline and GTM evolution (new motions, tools, or process shifts), ensuring adoption through enablement, communications, and executive alignment. Connect data to decisions and guiding both leadership strategy and frontline execution. Champion data integrity and a common measurement language across Sales, Marketing, and Partners, ensuring pipeline reporting is accurate, timely, and trusted for weekly GTM decisions.

Education

• The University of Arizona Global Campus

  Master of Business Administration - MBA

• Arizona State University

  Bachelor of Arts - BA, Communication and English Literature

• Georgia State University

  Master of Arts - MA, Communication

• UCLA Anderson School of Management

  Certificate, Women's Leadership Institute 2023

Skills

• Proposal Writing
• Strategic Communications
• Social Media
• Social Media Marketing
• Press Releases
• Marketing Communications
• Blogging
• Research
• Newsletters
• Marketing
• Strategic Planning
• Content Development
• Strategy
• Project Management
• Integrated Marketing
• Corporate Communications
• Brand Management
• Marketing Strategy
• Market Planning
• Copywriting
• Writing
• Public Relations
• Proofreading
• Media Relations
• Market Research
• Editing
• Leadership
• Digital Marketing
• Web Content Writing
• Management