Desmond Williams
Founder & Managing Partner | Restaurant Legends Packaged Food Commercialization & Retail Expansion Systems
- Role
- Managing Partner at Restaurant Legends Freezer Co
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Desmond Williams
My talents: executive leadership in product commercialization, business planning, SCM, strategic relationship cultivation, and C-level sales. I empower food companies to diversify markets, expand sales channels, unlock, and activate new revenue streams. I am a champion of up-cycling agricultural waste, and a food and beverage CPG expert. A B2B sales leader, and entrepreneur. Altria Group and Wish Farms are two notable CPG companies I have experience working with. Experience:Led the development and market launch of Wish Farms\' Pixie Snax®, dramatically enhancing our brand’s presence in the competitive children\'s snack sector. As a co-founder of Aquamelon®, I pioneered methods to upcycle produce waste into profitable beverage products, setting industry standards for sustainability. Key Capabilities:Innovation to Market - CPG and bulk ingredient commercialization expert Sales Planning - Executive business/sales planning leadership in B2B Strategic Partnerships - Key partnership cultivation, trade show marketing, strategic networkingProduct Viability - Sales pilot implementation with partners to gauge product viability, data analysisEnvironmental Stewardship - Release delineation, remediation plan implementation, monitoring
Experience
Managing Partner
Jan 2025 — Present · Tampa, FL, US
Restaurant Legends is a commercialization platform built to bring restaurant operators into retail with structure, discipline, and proven performance.As Managing Partner, leadership includes:• Strategic partnership development with founders, ownership groups, and executive leadership• Product formulation engineered for retail scale• Packaging design and compliance navigation• Controlled in-restaurant pilots to generate measurable proof of velocity• Precision replication of the in-restaurant culinary experience — advancing only products that scale naturally without compromising quality, identity, or brand integrityOnce product, packaging, and proof are aligned, Restaurant Legends creates a structured pathway to retail through strategic trade show showcasing within the Restaurant Legends booth and direct exposure to grocery buyers and distribution partners.
Education
University of South Florida
Master of Science (M.S.), Entrepreneurship in Applied Technologies
2015
US Coast Guard Academy
Marine and Environmental Science, Marine and Environmental Science
2004
Florida Agricultural and Mechanical University
B.S., Environmental Science w/ Minors: Chemistry, Hydrogeology
2006
Skills
- Entrepreneurship
- Environmental Science
- Brand Development
- Wetlands
- Marine Navigation
- Water Sampling
- Emergency Management
- Environmental Remediation
- Navigation
- Risk Assessment
- Environmental Consulting
- Environmental Impact Assessment
- New Business Development
- Groundwater
- Sustainability
- Environmental Awareness
- Contract Negotiation
- Start-Ups
- Leadership
- Hazwoper
- Soil Sampling
- Scuba Diving
- Soil
- Environmental Emergency Management
- Market Share Analysis
- Program Management
- Remediation
- Environmental Communications
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