Dezi Sienty

Creating Art Direction as a Visual Arts Specialist for licensed products including DC Superheroes, Trading Cards Games, and Sports.

Role
Visual Arts Specialist at The Upper Deck Company
Location
Oceanside, CA, US
LinkedIn followers
500 followers
Art, Culture and Creative ProfessionalsView LinkedIn profile

About Dezi Sienty

I’m an experienced Art Director and Visual Production Lead with 22+ years in publishing, collectibles, and licensed media. I specialize in creating engaging, print-ready content that tells a story—especially for young audiences.Currently at The Upper Deck Company, I manage the hiring of freelance artists for trading cards, games, and licensed products—from concept and layout to finished art. I collaborate with multiple departments to meet project goals and deadlines while staying under budget. Previously, as a Pre-Press Specialist, I created graphics, packaging, digital assets, and custom designs for a wide range of collectibles. I ensured every asset was polished, accurate, brand-aligned, and color-corrected to meet Upper Deck’s high standards.As a freelancer, I developed workflows, graphic designs, lettering, book design, and prepress for publishers such as Scholastic, DC Comics, HarperCollins, and Kodansha. I also served as Production Editor at Heavy Metal Magazine, scaling production across multiple titles and imprints. There, I improved quality and efficiency while crafting on-brand designs and editorial content for the magazine and its associated comic lines.My strength lies in bridging creative direction with production strategy. I collaborate closely with editorial, design, and licensing teams to deliver content that’s both imaginative and technically sound. I’m fluent in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat), Figma, and other industry-standard tools.Whether it’s bringing characters to life on the page or making sure every detail is print-perfect, I’m driven by a love for storytelling and a deep respect for the audience—especially young readers.

Experience

  1. Visual Arts Specialist

    The Upper Deck Company

    Jan 2025 — Present · Carlsbad, CA, US

    Collaborate with artists, photographers and designers to ensure accurate image output and color fidelityManaged daily production schedules across teams, ensuring pre-press assets met launch deadlinesSource and direct new art talent for sketch cards, board games, and collectible productsTrack deliverables, manage budgets, assign rates, and communicate licensor feedback to artistsDeliver concise art direction aligned with brand and licensor standards

Education

  • School of Visual Arts

    BFA, Cartooning/Illustration

  • Florence Academy of Art

    Academic Drawing

  • New York Academy of Art

    Ecorche/Anatomy

  • School of Visual Arts

    Bachelor of Fine Arts - BFA

  • Art Students League

    Figure Drawing/Anatomy, Oil Painting, Sculpture

Skills

  • Quarkxpress
  • Creative Writing
  • Graphic Design
  • Music
  • Typography
  • Dreamweaver
  • Illustrator
  • Illustration
  • Publishing
  • Comics
  • Photoshop
  • Editorial
  • Painting
  • Drawing
  • Art
  • Digital Art
  • Mac & Pc Platforms
  • Pre-Press
  • Creative Direction
  • Logo Design
  • Html
  • Adobe Illustrator

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Dezi Sienty — Visual Arts Specialist at The Upper Deck Company in Oceanside, CA, US | Unifers