Saurabh Dey
CMO at Barsys | IIM Kozhikode Alumni
- Role
- Chief Marketing Officer at Barsys
- Location
- Faridabad, HR, IN
- LinkedIn followers
- 500 followers
About Saurabh Dey
Marketing Expert | Brand Builder | Growth Strategist 12 years of experience in enhancing brand visibility, executing strategic digital marketing initiatives, and driving product growth across various industries. Digital Campaign Development: Extensive experience in developing and executing high-impact digital marketing strategies to boost online presence, drive user acquisition, and maximize engagement. Brand Consistency: Proven ability to maintain brand standards across digital platforms and marketing materials, ensuring cohesive messaging and visual identity. Business-Aligned Marketing: Skilled in aligning digital marketing initiatives with business objectives to support growth and integrate brand messaging with organizational goals. Data-Driven Advertising: Expertise in managing high-value campaigns across search, social media, websites, and mobile platforms, optimizing results through performance analytics and A/B testing. Marketing Technology & Automation: Proficient in implementing digital marketing solutions and automation through platforms like Adobe Experience Cloud, Salesforce, and HubSpot, streamlining workflows and improving campaign effectiveness. Stakeholder Communication & Collaboration: Strong communicator, adept at working with cross-functional teams, agencies, investors, and clients to deliver successful marketing campaigns. Team Leadership & Project Management: Experienced in leading cross-functional digital marketing teams and managing multiple projects, ensuring timely delivery and alignment with strategic objectives. Analytics & Insights: Expert in leveraging data analytics to inform decision-making, refine marketing strategies, and present actionable insights to stakeholders through compelling reports and visualizations.Specialties: Digital Product Management, Market Intelligence, Digital Strategy, Branding, Marketing Automation, Analytics, and Stakeholder Management.
Experience
Chief Marketing Officer
Feb 2025 — Present
Education
Stanford University
Design Thinking and Innovation
Guru Jambheshwar University
Bachelor of Technology - BTech, Computer Science
2009 — 2013
Indian Institute of Management, Kozhikode
Master of Business Administration - MBA, Marketing and Strategy
2020 — 2022
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