Deyja Charles

Executive Producer @The E.W. Scripps Company

San Diego, CA, US

During this dynamic phase of my professional career arc, I have led newsrooms through transformation, innovation, and audience-first storytelling. I steered end-to-end production operations, championed daily editorial strategy, and guided high-performing cross-functional teams to deliver compelling, multi-platform content. Whether managing breaking news logistics, orchestrating large-scale field productions, or shaping DMA-specific content roadmaps, I remained focused on amplifying brand voice, elevating viewer connection, and delivering editorial excellence at every turn. My passion for impactful storytelling and audience engagement extended across platforms broadcast, OTT, digital, and social—fueling innovations that deepened reach and maximized content relevance.Key Accomplishments:• Spearheaded the launch of a market-first morning show in Bryan/College Station for KXXV/KRHD, driving a 23% viewership increase through innovative show architecture, targeted audience alignment, and content-driven strategy.• Increased Instagram engagement and web traffic by up to 180% by creating award-winning content that enhanced digital performance.• Led full-cycle execution of high-impact live events, enhancing brand visibility and strengthening audience loyalty through creative strategy and post-event insights.• Directed cross-platform campaigns across digital, OTT, and broadcast channels, optimizing content delivery and driving alignment with brand vision and audience engagement goals.• Successfully led news teams through multiple company-wide reorganizations at KGTV and KXXV that included a complete restructuring of newscasts, station imaging, and workflow. SkillsContent Strategy - Multi-Platform Production - Editorial Leadership - Cross-Functional Team Management - Audience Engagement

California State University-Fullerton

Bachelor of Arts

El Camino College

A.A Communications

Webster University

Master of Arts