Deya Ray

About Deya Ray

Experienced marketing professional with nine years in brand & campaign management, digital marketing, and event coordination. Proven track record of driving brand growth and engagement at Pinkvilla and Bewakoof.com through strategic initiatives and innovative campaigns that have received multiple industry awards. Passionate about mentoring teams and leveraging data-driven insights to optimize marketing strategies.In a nutshell, part storyteller and part problem-solver.

Experience

1. Senior Marketing Manager

   PINKVILLA

   Apr 2023 — Present

   RESPONSIBILITIES:Planning & Execution- Brand Building-> LNF Implementation: Implementation of consistent messaging of Pinkvilla\'s new positioning \"Look No Further\" across all communication channels-> B2B & B2C Newsletters-> Pinkvilla LinkedIn Reach & Follower Growth- Moment Marketing- Events & Major IPs: HallyuTalk Awards 2.0, Fanime Awards, Pinkvilla Screen & Style Icons, 17 Looms Launch- Monthly IPs:#VoiceOfTheRainbow Pride Month Campaign, Pinkvilla Masterminds, Seoul Talk Campaign, Independence Day Campaign, Navlook 2.0 Navratri Campaign, Devi Navratri Campaign, Love Letters Campaign, The Pink Oracle Campaign, FoodVibe Collective, Pinkvilla Party Edit Year End Campaign- Market Scan: To explore new ideas and opportunities to promote the brand- Campaign Reporting: Timely submission of monthly & post-campaign reports- Vendor Management: Timely deliveries, cost optimization, & payment settlementCross-function coordination & team development- Liaising with editorial & production teams. Ensuring weekly delivery of promotion material as required- Mentoring & coaching direct reportsROLES:Events- Operations Lead for Creator\'s United, PSI 2, & PSSI- Brand Solutions for PSI 2, & PSSI- Client Servicing for PSI 1, PSI 2, & PSSIPress Relations- Initiating and building a relationship with the Korean Cultural Centre of India (KCCI)- Representing Pinkvilla & India at the Press Delegation Exchange held on June 2023 in Seoul, South Korea- End-to-end planning and coordinating for hosting the South Korean Press Delegation at the Pinkvilla Office in Oct 202317 Looms, Crafted by Pinkvilla- Fashion & Design guidance- Marketing & Content calendar management

Education

• NIFT, Kolkata

  Bachelor of Design, Fashion/Apparel Design

  2011 — 2015

• The St. Xavier's School, Malda

  Computer Science

  2000 — 2010

Skills

• Styling
• Web Content Writing
• Video Editing
• Ideation
• Blog Editing
• Adobe Illustrator
• Analytical Skills
• Social Media
• Creative Pattern Making
• Marketing Strategy
• Videography
• Fashion Design
• Fashion
• Online Contests
• Conceptualisation
• Fashion Blogging
• Business Relationship Management
• Analysis
• Digital Marketing
• Photoshop
• Creative Marketing
• Microsoft Office
• Market Research
• Apparel
• Management
• Presentation Skills
• Organization Skills
• Draping
• Adobe
• Content Curation
• Content Writing
• Photography
• Creative Writing
• Microsoft Word
• Blogging
• Research
• Pattern Making
• Film Direction
• Adobe Photoshop
• Graphic Design