Dexter Santos

WORK HISTORY

SKILLS

ABOUT DEXTER SANTOS

A sports and entertainment executive with an all-star record of building alliances and innovative marketing channels that have transformed the industry. Skilled in strategic planning, brand development, advertising and celebrity talent acquisition. A portfolio of revenue-generating marketing programs driven by a passion for impactful programming, sustainable revenue growth, audience acquisition and retention. Has led visionary creative ideation around interactive consumer sports and entertainment programs and the successful execution of audience acquisition campaigns designed to provide authentic connections between consumers, brands and pop culture. 30 years of executive experience with Major League Baseball, the National Basketball Association and the Florida Lottery. Currently serving as the Vice President of Player Services for the National Football League Players Association (NFLPA), managing contracted services for current and former players, generating over $200 million annually with the organization’s for-profit subsidiary, NFL Players Inc. The role includes brokering partnerships between NFL players, sponsors, licensees and numerous national and international corporate brands, interaction and connection with over 800 player agents and 200 sports and entertainment marketing representatives representing over 2500 NFL players.