Dewey Mooring

About Dewey Mooring

Senior marketing executive with extensive experience providing marketing strategy for global transportation manufacturer and regional health services organizations. Oversee cross-functional teams in the areas of brand, marketing, advertising, analytics, creative, production, digital marketing, and research. Well-developed skills managing multi-million dollar budgets, project teams of 50 employees/contract staff for strategic design, execution, interpretation, production, reporting, and ROI. Winner of 50+ advertising and marketing awards, including national Aster and Healthcare Advertising awards for medical advertising and Addy awards for writing and production.Marketing & Brand Strategy: Chief marketing strategist and contact for agency’s top tier accounts, Volvo Trucks North America and Northern Arizona Healthcare. Responsible for developing annual plans and writing strategy documents to direct creative messaging.Large Project Management: Act as Executive Producer for all production during product launches at Volvo Trucks, including 2017 launch of VNL and VNR truck models. As the company’s largest ever North American product launch, the 2017 project involved 5 months of pre-production and 4 months of on location production for 50+ films and images. Managed a team of 100+ videographers, still photographers, producers, location scouts and managers, logistic personnel, security detail, talent, wardrobe and prop designers. Project conducted in three geographic hubs: Alberta, the Carolinas and Arizona.Management and Revenue Projections: Part of agency leadership team for 15 years. Responsible for developing quarterly revenue projections for agency and for the monthly financial performance of firm’s top accounts. Responsible for account service team including account directors and coordinators. Handled an assortment of management duties such as interviewing, hiring, training, and quarterly performance reviews.Expertise:Marketing StrategyMarketing Positioning & MessagingBusiness Development Content DevelopmentVideo and Audio ProductionGo-to-Market StrategyNew Product LaunchesOmni-Channel MarketingDigital Marketing / Social Media MarketingBrand ManagementBudget ManagementConsumer ExperienceMarketing AnalyticsMedia PlanningBusiness IntelligencePresentation to C-Suite audiencesPublic Speaking

Experience

1. VP & Director of Account Services

   Jennings

   Jul 2006 — Present · NC, US

   Agency lead for advertising strategy and branding on numerous transportation and health care accounts- Volvo Trucks North America 2002-Present (Class 8 Truck builder)- Vidant Health 6 years (8 Hospital group in NC)- Northern Arizona Health Care 2019-Present (3 campus group)- Dartmouth Hitchcock Medical 3 years (nationally recognized system based in NH)- Geisinger Health 2 years (nationally recognized system based in PA)- UNC Healthcare 6 years (nationally recognized system based in NC)Key accomplishments• Began work on Volvo Trucks account in 2002 and continue to serve as primary contact for 20-year period. This has required constant relationship renewal and evolution, involving multiple directors, VP’s, and daily contacts.• Led multiple new business wins including Dartmouth-Hitchcock MC, Geisinger HC, Volvo Penta marine engines, Volvo Trucks aftermarket parts, and Northern Arizona HC, resulting in new revenue worth in excess of $5 million adjusted gross billings.• Created and implemented Northern Arizona HC\'s first enterprise-wide brand strategy and a new multi-channel campaign to unify individual hospitals, providers, and practices under one brand• Serve as editor-in-chief since 2018 for Volvo Trucks’ largest content project. Volvo Trucks Magazine is a semi-annual 40-page publication with original stories and images profiling product introductions, technical innovations, and key customers. The original content pieces are developed for print and video, serving as the base of the company’s North American content hub strategy.• Conducted internal agency review on the feasibility for an in-house video division in 2015. Recommended new division be created after a three-month review process. Charged with building division from start-up: purchasing equipment, hiring first employee, setting production timelines and processes. New division became cash positive in first year and has produced six-figure profit margins each year since.

Education

• The University of North Carolina at Chapel Hill

  BA, Radio, TV, Motion Pictures

Skills

• Creative Direction
• Copywriting
• Sales
• Marketing Communications
• Email Marketing
• Social Media Marketing
• Digital Marketing
• Media Planning
• Event Management
• Digital Strategy
• Marketing
• Integrated Marketing
• Creative Strategy
• Leadership
• Editing
• Advertising
• Social Media
• Digital Media