Devyn Gaydos

About Devyn Gaydos

Oh hey For the past ten years, as a frequent one-person marketing team, I\'ve handled marketing program management, content creation, marketing operations, email marketing, social media, executive thought leadership, and everything in between. I’ve launched newsletters, audited and optimized HubSpot, developed content production processes from the ground up, built team databases and archives, and more. As I’ve progressed in my career, I\'ve discovered that I love working at the intersection of marketing program management, operations, and data analysis, and it means the world to me to use my experience and skills to help marketing teams feel confident about the work they\'re doing and how they do it. I\'ve managed projects like: Rebuilding HubSpot with an eye for data integrity and lead scoring while developing new user onboarding automation Implementing project management tools and organizing asset libraries to make them easy to use by anyone on the team, resulting in a 15% increase in on-time project delivery Taking a leadership role for website redesigns, company rebrands, advertising strategies, and marketing operations implementations Building content pillars and organic content strategies to drive brand awareness and leads, including an email strategy that resulted in a 194% increase in open rates and 7X increase in click rates.and yes, you can get leads from organic contentIn my off-hours, I\'ve gotten my Master\'s Degree in Shakespeare and Theatre simply because I love to learn, and I run a Substack called Cherry on Top.

Experience

1. Demand Generation Manager

   Clearedge

   Jan 2026 — Present

   As the Demand Generation Manager at ClearEdge, I\'m responsible for designing, executing, and optimizing campaigns that generate qualified leads, accelerate pipeline, and support revenue growth. I balance strategic planning and program management with hands-on execution, focusing primarily on activities that convert prospects into clients.This role is a critical bridge between marketing and sales and ensures that marketing efforts directly contribute to revenue growth.About ClearEdge:ClearEdge is a three-in-one growth partner for the HR tech and talent industries. We are a marketing agency, a marketing-focused search firm, and a leadership development community. ClearEdge Marketing provides integrated marketing solutions, including marketing strategy, branding, digital marketing, content, public relations, and more. ClearEdge Recruiting helps businesses find the fractional and in-house marketing experts they need to grow. ClearEdge Rising delivers outcome-oriented leadership development designed to drive professional growth and retain talent.

Education

• University of Birmingham

  Master of Arts (M.A.), Shakespeare and Theatre

  2017 — 2020

• Sonoma State University

  Bachelor of Arts (BA), English

  2014 — 2015

• Santa Rosa Junior College

  Associate of Arts (AA), Humanities

  2010 — 2013