Devyn McNichol

About Devyn McNichol

I am a seasoned B2B marketing and events leader with over a decade of expertise in strategizing and executing high-profile, multi-channel events from beginning to end. With proven success in strategizing and driving business growth through innovative event experiences, I am adept at project management and cross-functional collaboration. I leverage data to measure, track, and report on event success and ensure budget alignment. I\'m passionate about leveraging strategic marketing to create impactful experiences that resonate with diverse audiences, align with business objectives, and achieve revenue goals. I am currently working at LinkedIn, where I support nonprofits, social impact, policy, and sustainability teams with their event marketing needs.

Experience

1. Event & Experience Marketing Manager, Global Impact Marketing

   Linkedin

   Jun 2022 — Present · New York, NY, US

   As the Event and Experience Marketing Manager on the Global Impact Marketing team at LinkedIn, I develop and produce a global events strategy for high-profile owned and partner events. In my role, I am significantly enhancing brand visibility and aligning with strategic business and marketing goals; measured by a growth in positive brand perception and an increase in revenue.I own virtual and in-person events from inception to execution including stakeholder coordination and technical setup by establishing clear roles, responsibilities, and ensuring seamless collaboration across teams. I drive comprehensive project management by leveraging tools such as AirTable and Google Sheets, and I leverage virtual tools such as LinkedIn Live, On24, Zoom, and Splash.I\'m responsible for event budgets and achieving cost optimization and impactful experiences by negotiating with vendors and implementing cost-effective strategies. I leverage data and insights to shape event strategy and ensure alignment with KPIs.

Education

• California Polytechnic State University-San Luis Obispo

  Bachelor of Arts (B.A.)