Devyani Rathore

Customer Engagement | Customer Retention | Campaign Manager

Role
Marketing Manager at Ideal World Ltd
Location
Jaipur, RJ, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Devyani Rathore

Marketing Manager with 8+ years of experience across retail, e-commerce, and TV home shopping. I have led 360° customer marketing initiatives at Shop LC and now continue my journey at Ideal World (IW), focusing on building strong, trust-led customer relationships.My expertise spans customer lifecycle marketing, CRM, RFM segmentation, and integrated campaign planning across email, SMS, social, print, TV, and live commerce. I bring a customer-first mindset, combining data insights with clear, respectful brand communication to drive engagement, retention, and long-term growth.

Experience

  1. Marketing Manager

    Ideal World Ltd

    Dec 2025 — Present

Education

  • Sophia Girls College,Ajmer

    Bechelor of Commerce

    2013 — 2016

  • Amity University Rajasthan, Jaipur

    Master of Business Administration, General Studies

    2016 — 2018

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Devyani Rathore — Marketing Manager at Ideal World Ltd in Jaipur, RJ, IN | Unifers