Devyani Rai

AVP-Non Apps & Home at Aditya Birla Fashion and Retail Ltd | Ex-Trent | Ex-Liberty Shoes

Role: Avp-non Apps & Home - Category Business Head at Aditya Birla Fashion and Retail Ltd.
Location: Mumbai, IN
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Devyani Rai

Experienced Buying Manager with a demonstrated history of working in the retail industry for 20+ years. Skilled in Trend Analysis, Trend Forecasting, Retail, and Sales. Strong purchasing professional graduated from National Institute of Fashion Technology, New Delhi. Specialties: Extensive knowledge in International & Indian Buying, Retail Merchandising & Planning,Design & Product Development, Brand Management, Competition Analysis and Brand Launch.

Experience

Avp-non Apps & Home - Category Business Head
Aditya Birla Fashion and Retail Ltd.
Apr 2020 — Present
Awarded ‘Leading with innovation’ for FY 21-22.Heading the Non Apps(Footwear, Bags, Jewellery, Accessories) & Home business.

Education

National Institute of Fashion Technology, New Delhi
Accessory Design
1999 — 2002

Contact information

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Current company

Aditya Birla Fashion and Retail Ltd.

Retail Apparel and Fashion · 15K employees · Mumbai, Maharashtra, India

Aditya Birla Fashion and Retail Limited (ABFRL), part of the Aditya Birla Group, is India’s leading fashion powerhouse, offering a distinguished portfolio of renowned brands and retail formats, catering to multiple high-growth segments. As of Mar 31, 2026, the Company has presence across 1,273 stores spanning over 7.9 Mn sq.ft. retail space. ABFRL’s portfolio includes Pantaloons, one of India’s most loved fashion destinations, and OWND a growing retail format for GenZ and the youth. The Company also operates The Collective, who commands a dominant position as one of the country’s most influential multi-brand luxury retailers, with exclusive long-term tie-ups with global fashion brands including Ralph Lauren, Ted Baker and Fred Perry. ABFRL has also partnered with Paris based Galeries Lafayette to introduce a high-end luxury destination in India. ABFRL is a market leader in branded ethnic wear, its portfolio includes Jaypore and Tasva and it has forged strategic partnerships with India’s top designers such as Tarun Tahiliani, Sabyasachi, Shantnu & Nikhil and House of Masaba. Recently, the Company further expanded its ethnic wear leadership with the integration of TCNS brands, home to leading women’s brands W, Aurelia, Wishful, Elleven and Folksong. To address the evolving preferences of digitally native consumers, ABFRL is also building a portfolio of new-age, digital-first fashion brands under its tech-led venture TMRW. This platform collaborates with emerging entrepreneurs to co-create scalable fashion businesses in India’s rapidly expanding fashion ecosystem.

abfrl.com

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About Devyani Rai

Experience

Avp-non Apps & Home - Category Business Head

Education

National Institute of Fashion Technology, New Delhi

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