Devyani Deora
Digital Marketing Professional, Wipro CCL
- Role
- Assistant Manager Digital Marketing at Wipro Consumer Care and Lighting
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Assistant Manager Digital Marketing
Wipro Consumer Care and Lighting
Feb 2024 — Present · Mumbai, IN
Yardley London, building digital community for both Yardley London Lady & Gentlemen through strategic marketing initiatives. I lead performance marketing efforts, focusing on conversion-driven and brand-building campaigns- Achieved a 50% increase in D2C sales with a ROAS of 3+ by optimizing offers, sales strategies, and website UX-Grew Instagram followers by 26% in 3 months, enhancing brand visibility-Led influencer campaigns with 100+ macro and micro influencers across, including Paris Fashion Week (64M+), and executed topical campaigns like Women’s Day (2.1M organic views)-Collaborated with celebrities Kriti Sanon, Medha Shankar, and currently involved in a new brand ambassador project, contributing to TVC concepts-Organized on-ground engagement events, leveraging local influencers to boost brand loyalty-Managed multiple agencies to ensure alignment with Yardley’s broader marketing objectives.
Education
Institute of Management Technology, Ghaziabad
Master of Business Administration - MBA
2019 — 2021
St. Xavier's College (Autonomous), Kolkata
Bachelor of Commerce - BCom
2015 — 2018
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