Devvkanth M
- Role
- Analytics Project Developer at New Path
- Location
- High Point, NC, US
- LinkedIn followers
- 500 followers
About Devvkanth M
Highly analytical and process-oriented Data Analyst with a master’s degree in Business…
Experience
Analytics Project Developer
Oct 2021 — Present
Established a centralized marketing data warehouse using Adverity Data pipeline and Google BigQuery, integrated 25 marketing and advertising data sources. Utilized BigQuery to analyze daily advertising data through SQL and created Tableau dashboards to deliver real-time insights to stakeholders. • Conducted Marketing Mix Modeling and Return on Investment analysis to optimize advertising budget. This resulted in a +28% increase in leads and a +26% increase in revenue. • Designed and led…
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