Dev Sarkar
Director, Small Business Strategy and Planning, Group Benefits and Retirement Services @Manulife
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WORK HISTORY
Director, Small Business Strategy and Planning, Group Benefits and Retirement Services @Manulife
CA
Built the small business strategy for the Canadian division * Created differentiation in Group Benefits * Led a team of eight - Product, Marketing and Strategy area* Enhanced the Group Benefits and Group Retirement small business products working with and through other functions in the organization * Conceptualized and led the implementation of marketing tactics * Researched and developed key customer insights to influence business decisions
EDUCATION
Indian Institute of Technology, Kharagpur
B Tech. Hons (Equivalent to a Canadian B.Eng. as accredited by WES), Mechanical Engineering
Dalhousie University
Registered Pension Associate, Pensions
Schulich School of Business - York University
Marketing Leadership Program
Indian Institute of Management, Calcutta
PGDM (equivalent to a Canadian MBA as accredited by WES), Marketing and Finance
Dalhousie University
Group Business Associate, Group Benefits
CSI
Canadian Securities Course, Finance and Financial Management Services
SKILLS
ABOUT DEV SARKAR
Innovative, performance-driven, fact based, result oriented strategy, marketing and business development leader who is an expert in developing superior strategy uncovering deep customer and business insights. Passionate about delivering world class brand experiences in both digital and traditional environments and conditioned to aim for exceptional results, executes both transformational business programs and implements business tactics with equal ease leading high performance cross-functional teams in a collaborative manner through effective direction, influence and coaching.Specialties: Strategy development Integrated marketing strategy and executionDigital strategyBusiness DevelopmentProduct Development and ManagementConsumer insights Product, Process and Experience innovation Customer Acquistion, Retention and Expansion
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