Dev Sarkar

Director, Small Business Strategy and Planning, Group Benefits and Retirement Services @Manulife

Mississauga, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2013 — Present

Director, Small Business Strategy and Planning, Group Benefits and Retirement Services @Manulife

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CA

Built the small business strategy for the Canadian division * Created differentiation in Group Benefits * Led a team of eight - Product, Marketing and Strategy area* Enhanced the Group Benefits and Group Retirement small business products working with and through other functions in the organization * Conceptualized and led the implementation of marketing tactics * Researched and developed key customer insights to influence business decisions

EDUCATION

1978 — 1983

Indian Institute of Technology, Kharagpur

B Tech. Hons (Equivalent to a Canadian B.Eng. as accredited by WES), Mechanical Engineering

2012 — 2013

Dalhousie University

Registered Pension Associate, Pensions

2010 — 2010

Schulich School of Business - York University

Marketing Leadership Program

1983 — 1985

Indian Institute of Management, Calcutta

PGDM (equivalent to a Canadian MBA as accredited by WES), Marketing and Finance

2013

Dalhousie University

Group Business Associate, Group Benefits

2012 — 2012

CSI

Canadian Securities Course, Finance and Financial Management Services

SKILLS

Brand EquityMarketing ResearchStrategyMarketingAnalyticsBusiness StrategyCross SellingBusiness DevelopmentCrmDigital MarketingWealth ManagementCustomer RetentionBusiness AnalysisIntegrated Marketing Communications PlanningIntegrated MarketingAsset ManagementAdvertisingCustomer ExperienceProgram ManagementSellingStart-UpsBusiness PlanningProject ImplementationCorporate CommunicationsP&L ManagementLife InsuranceSalesProduct ManagementCross-Functional Team LeadershipMarketing StrategyRelationship ManagementDirect MarketingBrand CommunicationMarket PlanningStrategic PlanningBrand DevelopmentProduct MarketingSocial Media MarketingCustomer AcquisitionAsset Managment

ABOUT DEV SARKAR

Innovative, performance-driven, fact based, result oriented strategy, marketing and business development leader who is an expert in developing superior strategy uncovering deep customer and business insights. Passionate about delivering world class brand experiences in both digital and traditional environments and conditioned to aim for exceptional results, executes both transformational business programs and implements business tactics with equal ease leading high performance cross-functional teams in a collaborative manner through effective direction, influence and coaching.Specialties: Strategy development Integrated marketing strategy and executionDigital strategyBusiness DevelopmentProduct Development and ManagementConsumer insights Product, Process and Experience innovation Customer Acquistion, Retention and Expansion

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Dev Sarkar — Director, Small Business Strategy and Planning, Group Benefits and Retirement Services at Manulife in Mississauga, ON, CA | Unifers