Devrishee Upadhyay

About Devrishee Upadhyay

As a Customer Success Manager at CleverTap, I work with top brands across South East Asia to increase their customer retention and engagement. I help them evolve their digital branding and enhance their customer lifecycle through CleverTap\'s AI-powered platform.

Experience

1. Assistant Director - Marketing

   Abcoffee

   Mar 2025 — Present · Mumbai, IN

   Spearheaded PAN-India marketing initiatives through integrated brand campaigns across ATL, BTL, digital, and social media channels-Devised and executed go-to-market (GTM) strategies for new product(beverages and food) and store launches, from market research to final rollout-Led high-impact on-ground brand activations and events focused on boosting awareness and driving revenue-Developed the new brand book, packaging, and store branding by leading an in-house team of designers and content creators-Forged strategic partnerships with leading brands to unlock new growth opportunities-Served as the primary point of contact for key dining platforms like Swiggy Dineout and District, driving PAN-India co-branded marketing campaigns-Directed social media strategy and execution, overseeing content and ad campaigns through an in-house marketing team- App marketing with CRM and website handling focusing on SEO- Launched India’s first ever tech enabled Hole in the wall in Mumbai and Delhi successfully.Impact: Achieved a 50% increase in social media followers,~11% growth in brand recall, 20% increase in app users and a 30% rise in top-line revenue over the last 6 months, all without any % increase in the marketing cost.