Devra Jacobs
SME on Consumer Decision Making & Behavioral Science | Strategic Advisor for Advertising Effectiveness, Innovation, Brand & Consumer Insights | SVP @System1
- Role
- Senior Vice President, Head of Us at System1
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Devra Jacobs
Global research leader driving value through the transformative impact of data-driven insights to better understand behaviors, emotion and context in every touchpoint. Lead cross-functional teams in consumer insights, behavioral science, and strategy to support brand growth opportunities. Passionate about neuroscience, building high-performing teams, and uncovering compelling consumer, category, shopper, and brand insights. Subject Matter Expert (SME) on behavioral research in CPG, shopper insights, advertising and media-technology; invited to present at industry conferences and universities globally.* C-Suite/Executive Relationship Building * Qualitative & Quantitative Research* Consultative & Solutions Selling* Storytelling Specialist with Complex Datasets* Prospecting & Customer Acquisition * Cross-Functional Team Collaboration* Mentoring, Training & Development* Empathetic Team Leader * Product Innovation
Experience
Senior Vice President, Head of Us
Oct 2025 — Present · Washington, DC, US
Lead System1\'s US Commercial team. From advertising effectiveness to innovation and brand growth, our mission is to help clients create ideas and creative that connect emotionally, perform consistently, and drive results in the real world.
Education
University of Pennsylvania
2002, Linguistics and Psychology
1998 — 2002
Harvard University
2007, Mind, Brain and Education
2006 — 2007
Skills
- Primary Research
- Advertising Research
- Neuroscience
- Digital Strategy
- Product Development
- Marketing Strategy
- Strategy
- Integrated Marketing
- Competitive Analysis
- Start-Ups
- Online Advertising
- Social Media Marketing
- Strategic Planning
- Leadership
- Spss
- Neuromarketing
- Market Research
- Management
- Research
- Data Analysis
- Client Services
- Consumer Neuroscience
- Business Development
- Knowledge Management
- Digital Marketing
- Clinical Research
- Survey Design
- Quantitative Research
- Marketing Research
- Strategic Partnerships
- Digital Media
- Qualitative Research
- Account Management
- Customer Insight
- Advertising
- Sales Management
- Project Management
- Media Research
- Consumer Insight
- Social Media
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