Devora Meroz

Performance Marketing Manager @Laura Canada

CA

Managed and trained a team driving growth through paid media, SEO, and affiliate channels.• Designed and maintains dynamic dashboards and visualizations, delivering real-time insights for data-driven decision-making.• Formulated multi-channel paid media strategies to enhance brand awareness, user engagement, and customer retention.• Oversaw budget forecasting, allocation, and optimization to maximize ROI.• Developed and implemented SEO strategies across technical, onsite, and offsite domains in collaboration with IT, creative, and PR teams.• Led the successful GA4 setup, including conversion and event tracking via GTM.• Documented best practices and new learnings to streamline processes and promote continuous improvement.• Effectively communicated findings to technical and non-technical stakeholders, fostering alignment and informed decision-making.

Tav College

DEC in Media Communications

Excelsior University

Bachelor's degree, Liberal Arts