Devon Stinson

About Devon Stinson

Passionate about building impactful brands, leading high-performing cross functional teams, and driving multi-channel marketing strategies that engage audiences and fuel business growth. With 12+ years of experience in brand development, content creation, and digital marketing, I specialize in developing creative marketing campaigns, managing omni-channel initiatives, and executing high-impact strategies for both B2B and B2C markets.I have led brand positioning efforts, multi-platform content strategies, and marketing initiatives that drive engagement, increase visibility, and generate measurable ROI. Adept at working cross-functionally with executives, designers, and product teams, I ensure marketing efforts align with business goals while maintaining a strong, cohesive brand identity.Core Expertise: Brand Strategy & Messaging Digital Marketing & Social Media Content Development & Storytelling Marketing Analytics & Performance Optimization Creative Direction & Campaign Execution Event Marketing & Trade Shows CRM (Salesforce) & Marketing Automation Adobe Creative Suite & Graphic Design Google Analytics & Paid Media Strategy

Experience

1. Marketing Manager

   Parallax Advanced Research

   Oct 2022 — Present

   Leads the development and execution of creative marketing strategies, ensuring cohesive brand storytelling, messaging, and design across digital and traditional channels Manages creative content development, including website graphics, social media campaigns, and digital assets to increase brand awareness Manages a multi-channel content strategy, leveraging SEO, paid campaigns, and targeted email marketing to increase industry engagement by 5% over the last six months Develops and executes marketing strategies tailored for the DAF, tech based entrepreneurs & businesses, and research institutes & academia, promoting SBIR/STTR consultation services through multi-channel campaigns (SEO, PPC, Email, Web, Social) approach Organizes and hosts industry webinars and trade show exhibits, aligning with DAF 2030 mission priorities and emerging technology trends Implements digital marketing strategies utilizing paid search campaigns, social media posts, website optimization, and email campaigns maintaining an average engagement rate of 9% Optimizes paid digital marketing campaigns through A/B testing, audience segmentation, and keyword optimization, Compiles monthly analytics reports for leadership to measure campaign effectiveness, with follow-up strategic analysis outlining impact and optimization opportunities

Education

• Wright State University

  Bachelor's degree, Marketing

  2013 — 2016

• Sinclair Community College

  Associate's degree, Design and Visual Communications, General

  2006 — 2010