Devon Spector
Executive Vice President (COO) @4th Whale Marketing
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WORK HISTORY
Executive Vice President (COO) @4th Whale Marketing
Montreal, QC, CA
Oversee all company operations with full responsibility for day-to-day management, strategic execution and leadership of all departments, ensuring alignment, clarity and consistent delivery across the organization.Lead the development of company-wide processes and accountability frameworks that improve execution, streamline collaboration and support long-term scalability.Own budgeting, forecasting and full P&L oversight, optimizing spend, operational efficiency and overall margin performance.Strengthen leadership across engineering, QA, product, marketing, UX, media buy, sales, data, finance, and HR through structured coaching, role definition and improved decision-making autonomy.Drive operational improvements and workflow automation that reduce friction, accelerate delivery and enhance coordination across technical and commercial teams.Partner with shareholder on long-term strategy while running daily operations, ensuring strategic priorities translate into measurable results.
EDUCATION
McGill University
Graduate Degree, Management
Concordia University
Bachelor, Sociology
SKILLS
ABOUT DEVON SPECTOR
Tech and operations executive with 15+ years leading and scaling organizations across product, marketing, mediabuying, sales, engineering, data, finance and HR. As EVP (COO), I run day-to-day operations for 4th Whale, overseeing all departments, driving strategic execution and building the systems, leadership structures and operating models that support sustainable, long-term growth.I specialize in transforming founder-led companies into high-performing, scalable organizations. My experience spans digital operations, organizational design, operational excellence, P&L management, and cross-functional leadership across high-traffic web properties, affiliate marketing and global acquisition channels.Known for aligning strategy with execution, I build resilient teams, strengthen leadership pipelines, modernize processes and drive digital transformation initiatives that improve efficiency, speed and profitability. My focus is creating clarity, accountability and a culture where teams can operate at their best.
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