Devon Jackson
Senior PR & Influencer Marketing Strategist | Driving Impact & Results Through Earned-First, Integrated Campaigns for Global Brands
- Role
- Senior Account Supervisor (Zeno X Egami Partnership) at Zeno Group
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Devon Jackson
A powerhouse at the intersection of culture, community, and communications, Devon is a PR virtuoso with a flair for integrated marketing and architecting creator ecosystems for top consumer brands. Proven track record in scaling creator, social-first initiatives, integrating paid and whitelisted strategies, and delivering measurable ROI across Instagram, TikTok, YouTube, and emerging platforms. Adept client counselor and new business driver, managing multi-million dollar budgets and shaping global POVs for Fortune 100 brands. Passionate team builder known for mentoring high-performing talent and fostering inclusive, innovative cultures.Leveraging 10+ years of experience, Devon has steered bold campaigns for iconic brands including COTY, Hydrafacial, E.L.F Cosmetics, P&G, Pantene, Head & Shoulders, Mielle, McDonald\'s USA, Kraft Heinz, American Express, American Eagle, COACH, Moncler Genius, Missoni, and more.As an educator and strategist, Devon contributed to the development of the Fashion & Business Marketing program at CUNY City Tech - New York City College of Technology, serving as Adjunct Lecturer for Product Development, Business Marketing 101, and Introduction to Fashion courses. With a passion for mentorship and community-rooted storytelling, Devon brings clarity, creativity, and care into every room he enters.Devon doesn’t just pitch stories — he shapes narratives.
Experience
Senior Account Supervisor (Zeno X Egami Partnership)
Nov 2022 — Present · New York, NY, US
Zeno x Egami Group Partnership Client Experience Lead P&G Haircare, Mielle, McDonald’s USA, Coca-Cola, Kraft Heinz, Newell brands, and more.
Education
Long Island University
Master of Business Administration - MBA, Marketing
Berkeley College
Fashion Market & Management, Business, Marketing, Buying & Planning, Visual Merchandising
Skills
- Pitching Ideas
- Press Releases
- Fashion Gps
- Publications
- Social Media
- Social Media Marketing
- Marketing
- Pitching Stories
- Photo Shoots
- Blogging
- Pitching Media
- Magazines
- Public Relations
- Internal Communications
- Photoshop
- Editorial
- Styling
- Jda Software
- Meltwater
- Prflows
- Social Media Communications
- Apparel
- Editing
- Tumblr
- Newsletters
- Marketing Research
- Fashion
- Publicity
- Merchandising
- Social Networking
- Storytelling
- Jewelry
- Dmr
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