Devon Phelps
Product Marketing Manager @ThoughtExchange
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WORK HISTORY
Product Marketing Manager @ThoughtExchange
Vancouver, BC, CA
Track market and audience trends using research and analytics, shaping segment strategy and sharpening product-market fit.• Build personas and buying centres from cross-functional and data-driven insights, elevating segment targeting.• Craft segment-specific messaging, turning product capabilities into clear value stories that boost GTM alignment.• Partner with Product to deeply understand audience insights, influencing roadmap decisions and ensuring releases solve real customer needs that drive adoption.• Create field training that distills product value into actionable guidance, speeding ramp time to GTM strategy.
EDUCATION
The Cut Fashion Design Academy
Pattern Making Fundamentals
Concordia University
Bachelor’s Degree, Joint Specialization in Anthropology and Sociology
SKILLS
ABOUT DEVON PHELPS
As a Product Marketing Manager, I\'m passionate about the intersection of customer needs and business growth. For over 4 years, I’ve leveraged data insights and strategic marketing initiatives to generate a multi-million dollar pipeline and drive tangible ROI. My experience spans everything from content creation to multi-channel campaigns, where I\'ve honed my ability to collaborate with cross-functional teams and understand market trends.Now, I\'m focused on developing and executing audience-centric marketing strategies that drive engagement, growth, and retention across key customer segments. I partner with cross-functional teams to deliver targeted campaigns, optimize messaging, and leverage data-driven insights to maximize impact. Receiving the Product Marketing Core Certification reflects my commitment to putting the customer at the center of everything I do and translating audience needs into actionable marketing initiatives that support business objectives.
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