Devon Graziano
Senior Manager, Influencer @ Golin
- Role
- Senior Manager, Influencer at Golin
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Devon Graziano
Digital strategist and copywriter experienced in organic social media strategy, sponsored content campaigns, user-generated content, influencer program management, and trendspotting. As a collaborative and driven team player, I\'m able to support consumer clients across industries to identify relevant digital trends, authentically share their stories, and engage with their target audiences.
Experience
Senior Manager, Influencer
May 2025 — Present · New York, NY, US
Current Clients: Adobe Lightroom, Adobe Creative Cloud, Pepsi Co- Lead end-to-end influencer program strategy and execution for Adobe Lightroom and Creative Cloud always-on campaigns, including talent identification and brand safety vetting, contract negotiations, creative briefing and content development, and comprehensive performance reporting-Drive cross-functional collaboration across reporting/measurement, paid social, and account teams to deliver integrated, large-scale influencer campaigns for Adobe, ensuring strategic alignment and measurable business impact- Manage and mentor a team of junior influencer marketing professionals, providing ongoing coaching, performance feedback, and professional development opportunities to accelerate team growth and capabilities- Own budget planning and financial oversight for campaigns exceeding $1M+ annually, while developing and managing staffing plans and resource allocation across multiple concurrent projects- Spearhead affiliate influencer program development in partnership with external agency stakeholders
Education
James Madison University
Bachelor of Arts - BS, Communication and Media Studies
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