Devon Powers
Performance Marketing, SEM Lead @ YETI
- Role
- Search Engine Marketing (Sem) Lead at YETI
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Devon Powers
Marketing professional with experience in integrated campaign planning for digital channels. Excellent interpersonal skills, with ability to work both individually and within a team. Highly organized individual who consistently meets deadlines while also being attentive to detail
Experience
Search Engine Marketing (Sem) Lead
Feb 2025 — Present
Oversee strategy, execution, and optimization of paid search marketing to maximize revenue and brand visibility. Managing Google Ads, Microsoft Ads, Shopping, and PMAX campaigns, leveraging data-driven insights, A/B testing, and automation to enhance performance. Collaborate cross-functionally with creative, e-commerce, and greater marketing teams to align SEM efforts with business goals. Focused on budget management, performance analysis, and continuous innovation to scale e-commerce and omni-channel growth.
Education
Berkshire School
High School
College of Charleston
Bachelor of Science - BS, Marketing
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