Devon Khusial
Director Research and Experience @Metrolinx
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WORK HISTORY
Director Research and Experience @Metrolinx
Toronto, ON, CA
EDUCATION
University of Waterloo
BA
University of Waterloo
Bachelor of Arts (B.A.)
SKILLS
ABOUT DEVON KHUSIAL
Extensive experience in different research approaches including: advertising effectiveness, B2B, brand/product positioning, brand awareness and equity, concept testing, focus groups, in-home ethnography, market sizing, one-on-one interviews, proprietary panels, segmentation, shop-alongs, secondary research and U&A. • Experienced in management of all stages of qualitative and quantitative research projects including proposal, budget, client planning sessions, research tool design (quantitative survey design, discussion guide), fieldwork, analysis, and presentation of findings.
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