Devon Howard

Global VP of Marketing @Black Diamond Equipment

Salt Lake City, UT, US

Within contracted timeframe, successfully devised and implemented Go to Market Strategy for complete brand turnaround, leading to the first time in 5 years BD had a quarter of YoY growth (5%)• Led all marketing activities and channels, with full ownership for all metrics and consumer insights• Rebuilt marketing team to align positions and team with new needs of brand.• Mentored, trained and led team from beat-up and deflated to best-in-class marketing department (lacked marketing leader for previous year-and-a-half)• Rebuilt failed marketing team’s strategies, activations and platforms• Devised, scripted, directed, executed and implemented all-new branding creative, messaging and content • Led creative direction and tied into digital marketing strategy, social media strategy, e-Commerce strategy, demand generation, events/experiential strategy, PR• Drafted and implemented Go to Market Strategy S18, F18, & S19• Launched all-new shoe category—organized FTM program with REI and strategic worldwide PR push• Built strong partnerships with VP of Product and VP of Sales on all strategies, initiatives and consumer insights• Worked closely with President and drafted marketing and e-Commerce reporting submitted to board• Grew e-Commerce revenue 6.7%($19.3M to $20.6M in just 6 months, with $110K spend)• Directed e-Commerce strategy (Demandware platform), eComm team and affiliate OLM programs• Created new strategies and concepts for branding, advertising campaigns and marketing messages• Provided strong creative, strategic, analytical, organizational and communications skills• Created and managed global annual marketing budget: 11M• Brand asset and communication curation—best in class workbook S18 and F18—introduced innovative digital creative• Won coveted Best Booth Award at Salt Lake Outdoor Retailer trade show Summer 2017, which fostered business relationships with dealers, media partners and athletes to re-establish brand identity and integrity

University of San Diego

Bachelor's degree, Communication and Media Studies