Devon Dougherty

About Devon Dougherty

I’m a customer-first marketer powered by equal parts curiosity and analytics. I obsess over understanding audiences, solving their problems, and meeting them with the right message at the right moment.Data tells me what’s happening. Customers tell me why. The best strategies come from listening to both.My work blends strategic planning, multichannel execution, optimization, and storytelling to drive demand, deepen loyalty, and deliver measurable outcomes.Core strengths include:• Data-driven marketing strategy & measurement• Direct-to-consumer acquisition & retention• Multichannel campaigns: TV, SEM, email, CRM, direct mail, digital• Lead generation & conversion optimization• Customer segmentation, testing & journey orchestration• Healthcare compliance + regulated market marketing

Experience

1. Marketing Director

   Activstyle

   Apr 2016 — Present · Minneapolis, MN, US

   As Marketing Director at ActivStyle, the nation’s largest insurance-reimbursed medical supply company, I lead multi-channel marketing strategy, brand reputation, and communications focusing on leveraging marketing analytics and technology platforms to drive brand awareness, lead generation, and patient/referent engagement. I thrive on driving customer prospecting, engagement, and retention while listening closely to the voice of our target customers. By turning insights into actionable marketing strategies, I create programs that resonate and deliver results. My superpower? Lead generation. I leverage data-driven decision-making to continuously optimize our marketing efforts, ensuring that every strategy is as effective as possible. My goal is to elevate our brand and fuel growth, meeting the evolving needs of both our customers and the healthcare market.• Established best-in-class marketing strategy, tactics and practices.• Developed direct response television commercials to market company\'s services to a nation-wide audience of consumers.• Expanded ActivStyle\'s digital sales channels in terms of earned, owned and paid digital media to reach key target audiences and customers.• Developed new robust and scalable ecommerce platform for retail business unit.• Produced excellence in product launch and marketing for the company’s medical-grade incontinence, urology, ostomy, nutritional products and other medical supplies.• Analyze and manage sales and marketing initiatives based on analytical data and marketing/consumer test strategies.• Provide updates to senior leadership, developing and reporting updates and monitoring to ensure successful outcomes.

Education

• Bemidji State University

  BS, Business Administration

  1982 — 1987

Skills

• Market Planning
• Public Relations
• Internal Communications
• Competitive Analysis
• Creative Direction
• Project Management
• Marketing
• Script-Writing
• Sem
• Leadership
• Multi-Channel Marketing
• Video Production
• Drtv
• Crm
• Google Analytics
• Corporate Communications
• Infomercials
• Trade Shows
• Google Adwords
• Marketing Communications
• Online Marketing
• B2b
• Loyalty Marketing
• Advertising
• Direct Marketing
• Product Management
• Web Analytics
• Integrated Marketing
• Product Development
• B2b Marketing
• Direct Mail
• Newsletters
• Management
• Strategic Partnerships
• Strategic Communications
• Digital Marketing
• Product Launch
• Email Marketing
• Online Advertising
• Product Marketing