Devon Cruickshank

About Devon Cruickshank

I\'m a consumer first, my product background spans creation, development and sourcing my…

Experience

1. Gm & VP Apparel and Footwear, North America

   Rossignol Group

   Aug 2019 — Present · Park City, UT, US

   Consumer goods leader focused on the outdoors, clothing and footwear industry. Spearheaded the omnichannel strategy for Dale of Norway and Rossignol brands, driving revenue growth across the US and Canadian markets. • Managed P&L responsibilities, ensuring profitability and operational efficiency in the apparel and footwear sectors. • Collaborated with C-suite executives to report on global initiatives, enhancing strategic alignment and performance tracking.

Education

• McGill University

  Bachelor's degree

• Concordia University

  MBA, Strategy and Finance

  1999 — 2001

• McGill University

  B.Ed., Exercise Science

  1991 — 1995

Skills

• Sports Management
• Market Planning
• Shoes
• Brand Management
• Sportswear
• Marketing Strategy
• Product Marketing
• Merchandising
• Brand Awareness
• Social Media Marketing
• Marketing Management
• Action Sports
• Retail
• Trend Analysis
• Trade Shows
• Sales Management
• Footwear
• Leadership
• Event Management
• Brand Development
• Fashion
• Sales Operations
• Product Development
• Snowboarding
• Sports
• Apparel
• Marketing Communications
• Advertising
• Retail Marketing
• Sports Marketing
• Ski
• Inventory Management
• Visual Merchandising
• Sponsorship
• Marketing
• Creative Direction
• Sporting Goods
• Outerwear
• Sales
• Wholesale